Oseana
When a Canadian entrepreneur reached out for social media support, I quickly realized the real opportunity was in building the brand from the ground up.
They had a logo, but no voice, no positioning, and no real connection to its audience.
I led the brand strategy, defining key pillars like tone of voice, values, and audience personas. I built a visual and narrative identity that positioned Oseana not just as swimwear, but as a lifestyle brand rooted in elegance and freedom. What started as a social media project evolved into a full brand experience with a long-term vision.