Descubre
This project was all about honoring a place while building a brand that could transcend it. I led the branding process for "Descubre Santa Fe de Antioquia," a local initiative aiming to revitalize tourism through a modern, warm, and inviting identity. The challenge was to create something timeless—rooted in tradition, yet vibrant and adaptable enough to represent a diverse group of local allies.
I crafted a visual and verbal identity that celebrates the richness of Santa Fe’s architecture, colors, and rhythm, using storytelling as a strategic tool to connect emotionally with both locals and tourists.
The result was a brand that feels like an open door—welcoming, joyful, and deeply tied to place.